Two Sites, One Unified Vision for Streamlining Digital Growth
We partnered to redesign two sites using a single framework to build development efficiency.
Focus
Problem
SouthEast Bank needed a user-friendly CMS to support their small team’s frequent updates and page creation, along with reliable security and maintenance support. Frustrated with past vendors due to inconsistent communication and high turnover, they sought a trustworthy partner to enhance their digital presence, improve customer engagement, and drive growth while maintaining regional focus.
Solution
We redesigned the SouthEast Bank website using WordPress as a CMS, updating site code to include more security features, fully leveraging Pantheon hosting to build efficiency, and providing maintenance support. Using the the redesign as a base, we redesigned their education loan website ELFI to provide similar benefits and to streamline maintenance.
SouthEast Bank
We transitioned the bank’s platform from Drupal 7 to WordPress, allowing their marketing team to efficiently manage updates while enhancing site security, performance, and user experience. Our work focused on creating a modern design, improving SEO through better page performance, and driving lead generation with calculators tailored to user needs. We also ensured the site was ADA-compliant and designed with scalable elements to support future microsite development.
We addressed challenges such as limited marketing resources and the need for an innovative site to align with customer expectations. The redesigned website provided a secure, scalable platform that empowered Southeast Bank to better serve its users and optimize their digital presence. By focusing on user engagement and operational efficiency, we built a solid foundation for the bank’s future growth.
ELFI
ELFI (Education Loan Finance), a subsidiary of Southeast Bank, engaged with us to enhance their digital presence and build upon the success of Southeast Bank’s site. We began by focusing on maintenance and small updates while evaluating the site’s needs over a three to six-month period. This assessment allowed us to strategically plan for a complete rebuild, ensuring a smooth transition and alignment with Southeast Bank’s established branding and design.
The collaboration aimed to execute a full website redesign focused on creating a secure, optimized platform tailored to ELFI’s unique requirements. By prioritizing user experience, scalability, and operational efficiency, we positioned ELFI for long-term digital success. This thoughtful approach laid the foundation for improved functionality, ensuring ELFI could achieve its broader strategic goals while continuing to grow its digital presence.
Creating new properties is easier than ever as we build on the framework we’ve established for the SouthEast Bank team.
By working with COLAB, Southeast Bank aimed to optimize their digital presence through secure, performance-oriented websites tailored to their needs. These projects not only addressed urgent platform challenges but also laid the groundwork for future growth and innovation in their digital strategy.
