Transforming AFCU’s Digital Presence to Drive Statewide Growth
We developed a digital platform strategically designed for growth, engagement, and innovation.
Focus
Problem
Arkansas Federal Credit Union (AFCU) had established itself as Arkansas’ largest credit union, but their digital platform lagged behind the organization’s rapid growth and evolving goals. The existing website failed to meet modern user expectations, lacked scalability, and limited their ability to innovate and engage with members.
Solution
Understanding AFCU’s vision, the project team focused on developing a website that would act as a foundation for growth. This involved strategic updates to design, functionality, and performance, as well as a commitment to innovation.
Key areas of improvement to achieve organization growth objectives
Our work together focused on developing a digital platform strategically designed for growth, engagement, and innovation. AFCU partnered with a dedicated team to deliver a website that would meet immediate needs and evolve with their expanding operations.
User Experience (UX)
The updated website included intuitive navigation, faster loading times, and visually engaging design elements aligned with AFCU’s brand identity.
Responsive Design
With members increasingly managing their finances digitally, optimizing the platform for both mobile and desktop users was a top priority.
Marketing and Analytics
The redesign empowered AFCU’s marketing team with tools to create content, track performance, and adapt strategies to meet the evolving needs of their audience.
Scalability
The website architecture was built to grow with AFCU, offering flexibility for future updates and features as the organization continues to expand.
Collaboration to achieve an effective digital brand framework
The project team worked closely with AFCU from concept to launch, ensuring alignment with organizational goals. Design guidelines captured the essence of their brand—modern, professional, and approachable—while the development focused on creating a stable, high-performing backend.
Did it work? Here are the results.
The redesigned website was a game-changer for AFCU, delivering tangible benefits that align with their original goals:
Membership Growth: Membership surged by 31%, reaching 157,862 members by June 2024.
Asset Milestone: Assets grew from $1.2 billion in 2020 to over $2.5 billion in 2024, reinforcing AFCU’s financial strength.
Branch Network Expansion: The number of branches increased from 14 in 2020 to 22 in 2024, reflecting AFCU’s ability to balance physical growth with its improved digital foundation.
AFCU’s website stands as more than a digital hub; it’s a symbol of their commitment to excellence, innovation, and community impact.
Arkansas Federal Credit Union’s investment in digital innovation has not gone unnoticed. The credit union has been recognized in the financial services industry for their forward-thinking approach.
AFCU’s success underscores the importance of aligning digital platforms with organizational goals. Their story proves that the right tools, combined with a clear vision, can drive transformational growth.
31%
Member Growth
108%
Increase in AUM
8
New Branches
