Sports Backers, a long-time nonprofit client promoting active lifestyles through events like the Monument 10k and Richmond Marathon, faced challenges with an outdated digital presence. Their website was no longer supporting their goals of event growth, program expansion, and inspiring active living as well as it could be. They needed a modern, user-friendly platform with improved control and best web practices to serve their mission better. A comprehensive digital solution was essential to help them foster an active community effectively.

We redesigned their website and streamlined the user experience by drawing inspiration from their existing marketing assets and updated brand identity. Using their impressive race photography, we added visuals to key pages to showcase the race experience better. We used AI content analysis to review content across the site and create more consistent storytelling and brand voice. We created a seamless CMS and improved administrative tools by applying the latest WordPress development techniques. As a bonus, we also included easter eggs to surprise and delight visitors to reflect the organization’s fun, activity-based spirit.