Helping Those In Need Find Housing While Connecting Donors to a Worthy Nonprofit
We redesigned the website as a tool for growth, serving both clients and donors more effectively.
Focus
Problem
Better Housing Coalition’s outdated website design and poor user experience made it difficult for home seekers to find essential information and for donors to engage with the organization effectively.
Solution
The website was redesigned with an updated user interface, featuring different ways to navigate for home seekers and clear paths for donors to access key resources. By incorporating an improved site architecture, updated pathways to find a home, and upgraded visuals, the new site significantly boosted engagement, with a 66% increase in visits to Rental Communities pages and a 300% rise in traffic to the Donate pages. The current site has supported them for eight years through a 139% growth period.
Over the past eight years, the website continues to serve them well, with major increases to revenue and assets.
Better Housing Coalition’s revenue has increased from $3.11M in 2016 to $7.44M in 2023. Assets have increased from $10.5M in 2016 to $48.2M in 2023. Over their years, their impact consistently makes a difference in the lives of families on our communities. We continue to work together to improve the website as it serves them through organizational changes and unprecedented growth.
Sound like a good cause? It is!
8
Year Relationship
139%
REvenue Growth
2100+
families housed
Per Year
