NPD is a global market research firm that provides data-driven insights to help companies improve sales performance. They specialize in tracking sales, share, and product velocity using data from both retailers and consumers. NPD approached us to replace their IBM WebSphere platform, which had become a costly and cumbersome system. The marketing team struggled with the complexity of the CMS, often resorting to uploading standalone HTML pages. With major clients like Adidas, McDonald’s, Toshiba, and Walmart relying on the site, NPD needed a modern CMS and a partner to guide a swift and successful transition.

We began by auditing the existing site and identifying critical issues in structure, consistency, and content relationships. Our team introduced a governed design system in a new WordPress CMS, helping ensure visual and brand alignment. We created smart content relationships within the platform, automating the connection of related pages and articles to improve both visitor experience and administrative efficiency. One of the more demanding aspects of the project was migrating thousands of existing articles, which we handled with a mix of automation and hands-on QA. This was a must-have due to high traffic volume to both new and legacy content. All work was completed under a tight deadline, allowing us to launch ahead of their WebSphere license renewal and avoiding additional costs. The final site was deployed on scalable Pantheon infrastructure.