Delivering a Fast-to-Market and Scalable Website for A Healthcare Company
We partnered with Evolent to rapidly develop a scalable, unified digital platform merging four healthcare companies into one and enabling them to market effectively.
Focus
Problem
Evolent faced the challenge of integrating four distinct companies—Evolent Health, New Century Health, Vital Decisions, and IPG—each with unique identities, cultures, and systems. This merger necessitated a unified brand identity and a digital platform capable of supporting rapid growth and evolving healthcare marketing strategies.
Solution
COLAB implemented a strategic approach that included in-depth discovery sessions, development of a scalable platform using Tailwind, creation of a unified design system, and close collaboration with Evolent’s IT department to ensure a seamless and rapid deployment.
Project Approach
In our collaboration with Evolent, we conducted in-depth workshops with their marketing team to align on vision, goals, and brand values. Leveraging the flexible Tailwind framework, we engineered a platform designed for scalability, enabling rapid deployment and adaptability to market dynamics.
We developed a robust design system that encapsulated Evolent’s unified healthcare brand, ensuring consistency across all digital touchpoints. Additionally, we worked closely with Evolent’s IT team to ensure the platform adhered to organizational guidelines without imposing technical burdens. This integrated approach facilitated the swift launch of a cohesive and scalable digital platform, effectively supporting Evolent’s unified brand identity and marketing objectives.
What a wonderful team effort this has been. Adding my many thanks to each of you for your partnership, good work, and flexibility.
Kali Beyah, Evolent
Chief People and Brand Officer
I’m in absolute awe of what this collective team pulled off in the span of a few short days. I’m inspired by the level of teamwork, collaboration and willingness to make this happen for the company.
Jess Timmerman
VP of Marketing
Results
Speed to Market
We launched the first version of the website quickly, within weeks. The next iteration built upon the first release, to greatly expand admin capabilities and serve as a foundation for marketing growth.
Unified Brand Identity
The new website effectively reinforced Evolent’s market positioning; clearly communicating the integrated strengths of the merged companies and their comprehensive healthcare services.
Enhanced Marketing
The scalable platform empowered the marketing team to execute campaigns more efficiently, adapt to healthcare market trends, and deliver personalized experiences to their audience.
Flexible Growth
The platform’s scalability supports Evolent’s ongoing expansion efforts, allowing for seamless integration of new pages, features, and solutions.
5
Brands Consolidated
12
Weeks to Full Site
