Rebrand
Navigate your website’s rebrand with a digital partner that can guide you through it with a proven track record of success.
Rebranding Is So Much More Than a Logo Change–It’s a Transformation.
We partner with clients to seamlessly transition to their new brand without abandoning the efforts that have gone into the previous brand’s website and digital. We help shape the vision for the new brand, plan the approach, and implement, allowing client teams to focus on what’s next.
3.5x
Brand Visibility
Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. (Source)
Navigating the Complexities with Confidence
We partner with clients to seamlessly transition to their new brand without abandoning the efforts that have gone into the previous brand’s digital. We help shape the vision for the new brand, plan the approach, and implement, allowing client teams to focus on what’s next.
Lack of Cohesion Across Digital Channels
Inconsistent application of the rebrand (e.g., outdated logos, mismatched messaging) erodes trust and creates confusion among audiences.
Outdated Technology and Infrastructure
Legacy systems may not support modern design standards or functionality required by the rebrand, delaying rollout and compromising user experience.
SEO and Digital Performance Risks
Structural changes, such as new URLs or removed pages, can harm search rankings and reduce visibility, affecting traffic and revenue.
User Experience (UX) Disruption
Design or navigation changes introduced with the rebrand can confuse existing users, increasing bounce rates and lowering conversions.
Content Inconsistencies
Legacy content that doesn’t align with the new tone, messaging, or visuals diminishes the impact of the rebrand and confuses users.
Lack of Audience Communication
Failing to explain the rebrand’s purpose alienates loyal customers and creates uncertainty about the brand’s identity or goals.
Our Change Management Approach
1.
Announce
Communicate the rebrand by updating your website with new visuals and notifying your audience through a banner and multiple communication channels.
2.
Introduce
Showcase the new identity through a teaser, landing page, or microsite to start building recognition and excitement.
3.
Expand
Develop a complete website that fully aligns with the updated brand’s design, content, and functionality.
4.
Phase Out
Transition from the old site to the new one, ensuring search visibility and user experience remain uninterrupted.
Making Change Easy
COLAB specializes in guiding clients through rebrand challenges combining a proven strategy with seamless execution.
Solution IN ACTION
SOlution Insights
of users admit to making judgments about a company’s credibility based on its website design per Stanford study.