Digital Solutions for Healthcare
COLAB has a proven history of transforming healthcare websites into patient-centric tools that drive patient engagement, satisfaction, and overall organization success. We integrate technology and automate workflows to help address providers’s top concerns.
Discover how we helped Evolent launch a cohesive, scalable website quickly and efficiently, enhancing their brand identity and operational capabilities. Read the Full Case Study
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Healthcare Top Concerns in 2024
We pay attention to the current state of health from sources like Modern Healthcare, Becker’s Hospital Review, and MGMA.
1.
Data Security and Privacy
Protecting sensitive patient data and complying with regulations such as HIPAA is critical. Websites must implement robust security measures to prevent breaches.
2.
User Experience (UX) and Accessibility
The website should be easy to navigate and accessible to all users, including those with physical or cognitive disabilities, reducing frustration and unnecessary incoming calls.
3.
Mobile Optimization
With the increasing use of mobile devices, websites must be optimized for mobile access to ensure a seamless user experience whether at home or in facility.
4.
Content Management
Keeping website content accurate, current, and informative is essential for maintaining patient trust and engagement, which requires marketing and communication teams to have effective tools.
5.
Search Engine Optimization (SEO)
Improving the website’s visibility on search engines helps attract potential patients or leads existing patients to answers they’re looking for.
6.
Access to Patient Portals
Providing access to patient portals enhances the patient experience and website engagement by making it easy to access medical records, appointments, and communications.
7.
Physician Recruitment
With shortages of qualified physicians and a competitive market, healthcare companies must attract and retain skilled physicians to maintain quality of care.
8.
Compliance with Legal and Ethical Standards
Websites must adhere to legal and ethical standards to avoid regulatory issues and protect patient rights. Transparency around policies support positive patient experiences.
Jess Timmerman
VP of Marketing
ChenMed
COLAB modernized digital at ChenMed. I’d highly recommend them to any business.
Solutions for Healthcare Websites
Healthcare customers expect the same level of user experience they might find on a consumer goods or retail website. While there are decidedly different objectives between a healthcare website and a retail website, we have polished solutions that elevate the patient and prospect experience.
Online Appointment Scheduling
Online scheduling systems improve convenience for patients and reduce administrative burdens for staff.
Patient Portals
Access to patient portals provides a secure way for patients to access their health information and interact with healthcare providers.
Service Descriptions
By providing clear descriptions of available services, healthcare marketing websites can help patients understand what to expect and choose the most suitable services for their needs.
Content Management Systems (CMS)
A robust CMS allows easy management and updating of website content.
Health Education Resources
By offering reliable information on various health conditions and treatments, these websites can empower patients to take a more active role in their healthcare.
Contact Information and Live Chat
Easy access to contact details and live chat features ensures that patients can quickly get answers to their questions or receive assistance when needed.
Search Engine Optimization (SEO) Tools
Showcasing positive experiences from past and current patients can build trust and credibility, influencing the decision-making process of potential patients.
Billing and Payment Systems
Access to secure online payment systems provide a convenient way for patients to settle their bills, improving the overall patient experience.
Mobile Responsiveness
With an increasing number of users accessing websites on their smartphones, mobile responsiveness ensures that all site features function correctly on smaller screens, providing a seamless user experience.
Accessibility Features
Features such as screen reader compatibility, text resizing options, and closed captioning ensure that the website is accessible to all users, including those with disabilities.
Analytics and Reporting
Analytics tools provide valuable insights into website performance and patient behavior, aiding in decision-making and strategy development.
What’s Next?
Whether it’s a simple question or your next big idea, we believe great things start with a conversation.
Proud to Partner!
Best-in-class products require best-in-class partnerships and certifications! Our relationships help ensure that our subject matter experts are up to date on the latest and greatest in industry and technology trends. For healthcare specifically, we are a Drupal Association partner, Pantheon partner, SiteImprove partner, and Google Analytics certified.
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