Rebrand
Navigate your website’s rebrand with a digital partner that can guide you through it with a proven track record of success.
Rebranding Is So Much More Than a Logo Change–It’s a Transformation.
We partner with clients to seamlessly transition to their new brand without abandoning the efforts that have gone into the previous brand’s website and digital. We help shape the vision for the new brand, plan the approach, and implement, allowing client teams to focus on what’s next.
3.5x
Brand Visibility
Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation. (Source)
Navigating the Complexities with Confidence
We partner with clients to seamlessly transition to their new brand without abandoning the efforts that have gone into the previous brand’s digital. We help shape the vision for the new brand, plan the approach, and implement, allowing client teams to focus on what’s next.
Lack of Cohesion Across Digital Channels
Inconsistent application of the rebrand (e.g., outdated logos, mismatched messaging) erodes trust and creates confusion among audiences.
Outdated Technology and Infrastructure
Legacy systems may not support modern design standards or functionality required by the rebrand, delaying rollout and compromising user experience.
SEO and Digital Performance Risks
Structural changes, such as new URLs or removed pages, can harm search rankings and reduce visibility, affecting traffic and revenue.
User Experience (UX) Disruption
Design or navigation changes introduced with the rebrand can confuse existing users, increasing bounce rates and lowering conversions.
Content Inconsistencies
Legacy content that doesn’t align with the new tone, messaging, or visuals diminishes the impact of the rebrand and confuses users.
Lack of Audience Communication
Failing to explain the rebrand’s purpose alienates loyal customers and creates uncertainty about the brand’s identity or goals.
Our Digital Rebrand Approach
1.
Align
We start by meeting with your team to understand your rebrand goals, audience, and vision. We also ensure our team is set up with the tools and resources to collaborate effectively.
2.
Learn
Together, we dive into your new brand identity, messaging, and visual direction. We assess your current website and systems to pinpoint what needs to change.
3.
Explore
We explore how your rebrand will shape the website’s user experience (how visitors navigate and interact) and visual design (colors, fonts, and style). This sets the foundation for a cohesive and engaging digital presence.
4.
Plan
We create a clear plan for rolling out your rebrand online, including the updates to design, content, and functionality. You’ll see a timeline of key milestones to keep everything on track.
5.
Build
Our team brings your rebrand to life by updating your website, testing features, and ensuring everything works seamlessly. You’ll see progress along the way and have opportunities to give feedback.
6.
Launch
We launch your rebranded website and digital assets with excitement and precision. Your team gets everything needed for a smooth transition, including training on how to manage updates.
7.
Iterate
After the launch, we monitor performance, address any tweaks needed, and ensure your new brand thrives online. We’ll also help you plan for ongoing updates to stay ahead.
Making Change Easy
COLAB specializes in guiding clients through rebrand challenges combining a proven strategy with seamless execution.
Solution IN ACTION
SOlution Insights
of users admit to making judgments about a company’s credibility based on its website design per Stanford study.
Solutions
