Boost Your Competitive Edge with a Website Performance Audit
Maintaining a fast and responsive website is not just an option—it’s a necessity. Website speed significantly affects user experience, influencing engagement and conversion rates. Slow load times can frustrate users, leading to abandoned forms and decreased customer satisfaction. To ensure your site meets modern standards, consider a comprehensive performance audit.
Why Conduct a Performance Audit?
A performance audit is crucial in evaluating your website’s speed and responsiveness. You can retain more users and maximize sales by identifying slowdowns or bottlenecks. Our audits utilize industry-standard tools such as Google Pagespeed, Google Lighthouse, and GTmetrix to cross-correlate issues and identify patterns affecting user experience.
Unlike other services that present raw data, we delve deeper into the results to provide tailored recommendations for performance improvements. Our approach ensures a thorough assessment covering everything from frontend elements to backend infrastructure, leaving no stone unturned.
Tailored Recommendations
Every client has unique needs, and our tailored recommendations reflect this understanding. Whether you have an in-house team or require further assistance, our actionable insights are designed to align with your resources and capabilities, guiding you effectively toward optimal performance.
Getting Started with the Audit Process
Initiating a performance audit with us is a turnkey experience for our clients, but there are a few initial steps:
- Understanding Your Needs: We’ll discuss the importance of performance for your business, whether meeting higher consumer expectations or addressing underperforming conversions.
- Platform Access: Providing CMS login details (e.g., WordPress, Drupal) and server access (SFTP, SSH) allows us to deliver specific advice for issue remediation.
- Scheduling: Lock in a timeline so you know when to expect your comprehensive report. Audits are typically scheduled within two weeks, aligning with our team’s workflow.
Our team takes over once the initial setup is complete, which takes about a day or two. We thoroughly evaluate your website, gathering insights and suggestions for improving your website’s performance.
Cost and Investment
The investment for a performance audit ranges from $7,500 to $12,000, depending on your site’s complexity and size. Note that remediation efforts are separate and can be booked as a Tactical Sprint if required.
Ideal Use Cases
A performance audit is valuable across various scenarios, including:
- E-commerce: For sites experiencing slow load times that impact sales.
- Media-Rich Websites: Platforms that can benefit from automated optimization to enhance user experience.
- New Launches: Newly launched sites that need performance validation.
- Publications: Websites with slow load times affecting ad revenue.
When It’s Not Suitable
There are instances where a performance audit may not be the best fit:
- Websites undergoing frequent redesigns or significant updates need appropriate automation in place to measure performance on an ongoing basis
- Platforms outside our expertise limit the insights we can provide on how CMS and application performance play into site performance. We can run highly-effective audits on WordPress, Drupal, and frontend code.
- Not all audits are created equal. If you just need remediation work, the audit service isn’t for you! You’d be better off working with us in a separate execution-only contract.
Interested? Let Us Know
COLAB’s Performance Audit is more than just a service—it’s a commitment to enhancing your website’s performance through thorough evaluation and expert guidance. Our audit meets our clients where they are. Whether you aim to improve user experience, are optimizing for conversions, or need to validate a new launch, we can help. Reach out today to learn more about how we can help your website reach its full potential.